Real Opportunties in SMB Cloud Services

Real Opportunity in the SMB Cloud Services Market, with Tim Harmon of Forrester

Delivering one of the Tuesday morning keynote presentations at the Parallels Summit 2013 this year, Tim Harmon, principal analyst at Forrester Research set out to provide the service providers in attendance with a strategy for cracking the SMB market, furthering the emphasis on serving the SMB market developing throughout the show, and at Parallels itself.

He began by touching on a notion that we’ve addressed in the past at the WHIR, which is that the term “small business,” while it has a clear definition, doesn’t do much to describe what a small business is or does. Harmon says there are more than 25 million small businesses in the world, and there are many, many different types of businesses, with different ways of purchasing IT services.

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